Why we started
Accounting stopped feeling personal
Anjali spent twelve years at larger firms in the East Midlands watching small clients passed to whoever had capacity that week. Nobody knew the business, so nobody spotted anything until year end, when it was too late to help.
The point of a small practice is that someone remembers your name and your numbers without having to open a file.
Haverell opened in 2017 with nine clients and one rule: never take on more than the team can do properly. That rule still stands. We cap the client list, we quote a fixed fee so nobody thinks twice before ringing, and every client has a named bookkeeper plus a second person who knows the file.
Most of our work is monthly bookkeeping, VAT and year end for freelancers, agencies and independent shops around the city. About a third of new clients arrive behind on something. That is normal, and we will not make you feel bad about it.
our philosophy
Four things we hold to.
We think good bookkeeping should be accurate, clear and actually useful.
Accuracy, always.
Figures should be right first time, not fixed later.
Keep it clear.
No jargon, no confusing reports, no unanswered questions.
Do what we say.
Steady bookkeeping keeps every deadline comfortably met.
Make it useful.
Your books should help you understand the business.
9 yrs
Running the practice
1 day
Average reply to email
96%
Still here after year one
£0
Setup and switching fee
“I used to lose the last Sunday of every month to receipts. Now I snap a photo and get on with my day.”
Claire Hollis
Owner, Hollis Ceramics. Client since 2021.
"They spotted a VAT error our old accountant had missed for two years. On the first call, and no charge for it."
Owen Pritchard
Founder, Pritchard Print Co. Client since 2022.
Anjali Mistry
Founder and accountant
Tom Wragg
Senior bookkeeper
Laura Bostock
Payroll and VAT
Marcus Osei
Client manager
Next step
Thirty minutes, no hard sell
Bring the question you keep putting off. You will leave with a fixed quote and a straight answer, whether or not you sign up.
Length
30 minutes
With
Anjali or Marcus
Where
Phone or video call
Next opening
Tuesday, 10:30
