Start with the problem you need solving
The best briefs explain what isn’t working now and what will look different in a year if the hire goes well.
Agree what’s essential
Choose the four requirements that truly matter. Everything else is a preference, and should be written as one.
Be straight about the pay
If your salary is behind the market, your recruiter should tell you on the first call. Better to hear it before the shortlist than after the offer is declined.